I’m Heidi Villaseñor, a product and motion designer building joyful experiences at FedEx’s e-commerce acquisition, ShopRunner in LA.

Before this, I designed experiences for global entertainment discovery at Amazon FireTV.

Above else, I excel when I take on intriguing challenges and create experiences that are both delightful and accessible for all users. I seek out bold teams where together, we can create meaningful impact on people's lives, our society, and the world we live in.

Skills & Interests

I like to expand and adapt my design thinking, frameworks, and processes to opportunities and problems that arise and reflect the world around us. I excel in ambitious, pro-active teams that value ethical product building and cultures that facilitate belonging.

My design practice so far includes product, visual, and motion design, storytelling, research, branding, graphic design and data visualization. 

I have a unique background in City Planning, Architecture, and Film that provides me with a specific blend of spatial consideration, story-telling, and user engagement. I’m dedicated to empowering users and building immersive experiences in both the physical and digital realms.

In my free time, I'm likely found at music shows in LA, 2D animating for fun, playing video games or educating myself on emerging technologies.

Experience

FedEx · 2022 - present · Product + Motion Design · Global Member Growth, Mobile

Amazon · 2021-2022 · UX + Interaction Design · Amazon FireTV

Adobe · 2021-2021 · User Experience Design · Digital Academy

Architecture + Design Museum · Public Programming, Branding, & Graphic Design 

Social Public Art Resource Center · Digital Restoration · Branding, Graphic Design

Contact

EMAIL

ghsenor@gmail.com

Los Angeles, CA, USA

Copyright © 2024 Heidi. Designed with ❤️ in Los Angeles.