Viz interior design tool for Spoak

Design for Mobile

 

Overview

Spoak, and specifically its design tool Viz, was developed to empower aspiring interior designers by breaking down barriers in a traditionally exclusive industry. With a streamlined yet powerful tool that lets designers import, manipulate, and organize products, aspiring interior designers can freely experiment and create stunning scenes—known in Spoak as 'Vizis.

 

My role

In this project, as lead product designer, I played a key role in various aspects of the design process: conducting user research, wireframing, and prototyping the design tool. My focus was on ensuring the tool's functionality aligned with the needs of aspiring interior designers, making it intuitive and accessible while maintaining the flexibility to create dynamic, personalized design scenes.

 

My team

About Spoak

Spoak makes design easier, faster, and more fun with a suite of interior design tools for all levels. The current site is more than the Viz tool. There are school, community, job listings but Spoak knows their unique selling proposition is their easy to use interior design tool, Viz.

 

Our goal

Our goal was to take this empowering tool and make it work on a much smaller screen. Once their users have Viz in their workflow, we found that they can't imagine their lives without the tool and users get hooked quickly on the easy and attractive Vizis they create.


Research

Usability Test of Current Site

 

Usability Test Feedback

 

Competitive Analysis

 
 

Define

Where do Spoak customers come from?

 

User Flow

 

Feature Prioritization

 

Customer Journey

 

Proposed Solution


Through an easy onboarding, intuitive interface and flexible image transformation tools, Viz mobile will allow aspiring designers to continue to grow their interior design skill-set and provide an on-the-go toolkit to share with their prospective clients.

Ideation

Session I

Iteration I

 

Session II

Iteration II

 

Consolidated Sketch

Design

Mid-fidelity

Landing Page

Viz Tools

Editing Tools

Assets

Product Tags

 

Moodboard

Next Steps

  • More usability testing on High-Fi

  • Figma file to CTO for developing

  • Adding recommended items that match the user's selected products

  • Publishing Vizis publicly and receiving feedback/likes

  • Gamification for active users

  • Having a dedicated section for design challenges