✨Selected Works
AI Powered Search
Results
Developed and implemented AI-powered search functionality that improved content discoverability for over 50 million FireTV customers. By delivering more relevant search results and enabling users to ask complex questions, this enhancement reduced search times and boosted user satisfaction, as shown in post-launch feedback. This innovation set the stage for more intelligent, intuitive search experiences within the FireTV ecosystem, pioneering the integration of AI in TV.
Roles
AI Search Design
UX Design
User Testing
Cross-functional Collaboration
Focus Areas
Enhancing search efficiency through AI integration
Improving content discovery via Quick Filters & Voice
Simplifying user journeys for faster content discovery
About
This project aimed to enhance the search functionality within the FireTV ecosystem by leveraging AI to provide more personalized and accurate content recommendations. As 1 of 3 Designers, I worked closely with engineers, researchers, voice designers, and product managers to design and prototype an intuitive search interface, focusing on delivering relevant results in fewer steps. The project emphasized improving the overall user experience through smart, context-aware search capabilities.
Amazon Fire TV · 2022
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Integrated Free Shipping via Microsoft Edge Browser
Results
Achieved 115K+ daily impressions during launch, with a 5% acquisition rate and 6K new members in Phase 1. This streamlined experience boosted user acquisition and engagement, enhancing ShopRunner's brand visibility within the Microsoft Edge ecosystem.
Roles
Lead Product Designer
Cross-functional Collaboration
User Flow Optimization
Brand Integration
Prototyping and Testing
Focus Areas
Simplifying the ShopRunner sign-up process for seamless integration into Microsoft Edge
Boosting user acquisition and engagement through frictionless user journeys
Enhancing brand visibility for ShopRunner within Microsoft Edge’s shopping extension
Designing for scalability and future product partnerships
About
In this project, I led the design effort to integrate ShopRunner's sign-up process directly into Microsoft Edge’s Shopping browser capabilities. The goal was to create a frictionless user experience, leveraging Microsoft Single Sign-On (SSO) for quick and easy account creation. My work focused on simplifying the user flow and incorporating ShopRunner branding to improve brand visibility and user acquisition through free shipping and returns. By collaborating closely with the Microsoft Edge team, I ensured the design was scalable and aligned with long-term goals for both Microsoft and ShopRunner.
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Microsoft x ShopRunner · 2023
Deals Stories
Results
Increased daily and monthly active usage by 7% and significantly improved user engagement through the introduction of interactive deals stories. Led to successful partnerships with retail brands, contributing to 90K in increased revenue within 1st month of launch.
Roles
Product Design
User Research
Motion Graphics
Prototyping
Stakeholder Collaboration
Focus Areas
Optimizing user engagement through interactive content (Deals Stories)
Enhancing the mobile user experience for ecommerce
Simplifying the user journey to increase daily and monthly active usage
Iterative testing and refining of interactive animations
About
As 1 of 2 designers, I focused on deals optimization for FedEx’s e-commerce mobile site. Working closely with 1 Product Manager, I developed new features like deals stories and interactive animations, contributing to product strategy and refining the user experience to increase engagement in innovative and fun ways.
FedEx (ShopRunner) · 2024
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From the Vault
Product Design · SR Checkout | ShopRunner by FedEx· 2024
Rebrand | Adobe x Graveyard Shift · 2021
Product Design | Google Docs Redesign · 2021
UX Design · Content Discovery | Amazon x SVC · 2021
Motion Design · Dynamic & Delightful Onboarding | FedEx · 2023
Product Design · Interior Design Tool | Spoak · 2021
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